The Dollar Rules

March 12, 2010

Up-selling is a fact of life.

The world revolves around the dollar, and all retailers want more of it. They are always in search of a new way to increase sales.

Again, a fact of life. The sooner we all accept it, the happier we will be.

So I can’t say that I’m that surprised when Target, various department stores, Starbucks, and credit card companies are all trying to entice me to “add on” to my order. Be it through a new credit card, an extra shot of espresso or identity theft coverage, respectively.

But what does surprise me is when they act as if I did not just say no.

Now, I have a strict no rudeness policy when I interact with service industry workers. I get it. I know how difficult customers can be. I sympathize. Therefore, I try to never stop smiling at them. And I always wear an apologetic look if I feel as if I’m bothering them or if the people with me are being a little hard to deal with. But if I have to say no four times to the same question, that smile begins to become a little ingenuine.

In addition, what has surprised me even more is the amount of sales pitches I’ve received from my new bank–which will remain nameless.

They’re a very nice bank. Nothing out of the ordinary regarding perks and such, but the tellers are very friendly. And considering that I appreciate friendliness (and they were offering a nice incentive), I opened an account.

However, I failed to realize that what came along with the friendliness was basically an on-going sales pitch. Everytime I go there I’m hearing about a new credit card, the new incentive program for referring a friend, the benefits of signing up for online bill pay. Things I never even thought that banks cared about, I’m being asked to do.

And so, because of that, I have become a close companion with online banking. No perky tellers who initiate pleasant conversations only to turn them into guilt-laced sales pitches.

Isn’t that horrible that we are now seeking out ways to avoid human interaction? Because no longer is it about being concerned with the daily well-being of another human but instead, it is about how to squander that person out of an extra dollar or an extra minute of their day.

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One Response to “The Dollar Rules”

  1. rach said

    amen!!!

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